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BBA++ Corporate

program-details

The BBA++ Corporate is a three-year undergraduate program designed to provide students with a solid foundation in business management, leadership, and entrepreneurship. The program is organized into nine trimesters and offers six specializations: Marketing, Finance, Entrepreneurship, HR and Leadership, Business Analytics & AI, and General Management. Focusing on industry-oriented learning, students gain practical exposure to real-world business challenges through live projects, internships, and corporate collaborations.

Industry Immersion

  • This industry-integrated program ensures 100% skill-based practical learning through: Guaranteed 12-month integrated internship to provide hands-on experience. Live projects and industry-based certifications from leading corporate entities.
    Collaboration with top companies such as Finndoc, Ralson Tyres, Ballkings, Bajaj Finserv, and Bajaj Broker.
  • National and international internship/placement opportunities to broaden global exposure.
    Entrepreneurship support and incubation opportunities for aspiring business owners.

eligibility criteria

10+2 or equivalent in any stream with English as a compulsory subject from a recognized board and having atleast 50% marks. (5% relaxation for SC Category)

Admission criteria

Merit in CT-SET, subject to fulfilling eligibility criteria.

Duration

3 Years

related program

Curriculum

1ST SEMESTER SUBJECTS

Introduces fundamental management concepts, functions, principles and managerial processes used in organizations.
Course Outcome:
CO1: Understand and explain the fundamental concepts, principles, and functions of management
CO2: Apply planning and decision-making techniques to managerial scenarios .
CO3: Analyze organizational structures and processes to enhance efficiency.
CO4: Evaluate various leadership and motivational theories and their application in management
CO5: Create and implement effective management strategies to address contemporary issues and challenges.

Develops statistical skills for analyzing business data and supporting managerial planning and decision-making.
Course Outcome:
CO1: Understand the role of statistics in business and apply measures of central tendency using real-world data and Excel tools.
CO2: Analyze data dispersion and variability using statistical measures and interpret results for business decision-making.
CO3: Examine relationships between variables using correlation techniques and interpret them using Excel/SPSS.
CO4: Apply regression analysis to predict outcomes and support data-driven business decisions.
CO5: Understand sampling concepts and differentiate between sampling and non-sampling errors in the context of surveys.
CO6: Formulate and test hypotheses using basic inferential statistical concepts and confidence intervals.

Introduces economic concepts and analytical tools for understanding business decisions, markets, demand, costs and resource allocation.
Course Outcome:
CO1: Understand the fundamental concepts and scope of managerial economics and its integration with other business disciplines.
CO2: Apply various methods to measure price elasticity of demand and use these measurements in business scenarios.
CO3: Evaluate the practical applications of production theory in managerial decision-making.
CO4: Analyze the impact of different market structures on price and output decisions
CO5: Apply methods of measuring national income and analyze their importance in the economic context.
CO6: Evaluate risks associated with long-term investments using capital budgeting techniques

Provides foundational knowledge of accounting principles, recording of transactions and preparation and interpretation of financial statements.
Course Outcome:
CO1: Explain the fundamentals of financial accounting, including concepts, principles, and basic accounting systems.
CO2: Apply accounting concepts, conventions, and accounting standards to develop a sound accounting framework.
CO3: Record and summarize financial transactions using journal, ledger, and trial balance.
CO4: Prepare final accounts and maintain subsidiary books for accurate financial reporting.
CO5: Calculate depreciation and account for bills of exchange in practical business situations.
CO6: Use computerized accounting systems and analyze emerging trends like cloud and AI in accounting.

Develops entrepreneurial thinking, creativity, opportunity recognition and problem-solving capabilities.

Develops communication, teamwork, interpersonal, problem-solving and workplace-readiness skills.
Course Outcome:
CO1: Prepare their résumé on an appropriate template without any grammatical and other errors, using proper syntax
CO2: Participate in a simulated interview
CO3: Actively participate in group discussions towards gainful employment
CO4: Capture a self-interview simulation video regarding the concerned job or role
CO5: Enlist the common errors generally made by candidates in an interview
CO6: Participate in Presentation Skills

Creates awareness of environmental issues, sustainability, natural resources, conservation and responsible business practices.
Course Outcome:
CO1: Analyse the impact of Biodiversity conservation on species and the environment.
CO2: Apply knowledge of environmental policies and legislations to evaluate and propose solutions for local and global environmental issues.
CO3: Implement environmental management plans to address campus environmental issues such as Waste disposal, water management, and sanitation.
CO4: Students will gain knowledge of the structure and function of ecosystems, biodiversity, and the importance of natural resources.
CO5: Recognize the interdependence between humans and the environment

2ND SEMESTER SUBJECTS

Provides practical exposure to organizational processes and enables students to apply classroom knowledge in a real workplace environment.

Enables students to document, analyze and present their internship experience, observations and learning outcomes systematically.

3RD SEMESTER SUBJECTS

Introduces principles and practices of acquiring, developing, motivating and retaining human resources in organizations.
Course Outcome:
CO1: Understand the concepts, scope, and functions of HRM, and integrate HRM with business strategy.
CO2: Develop skills in HR planning, job analysis, and creating job descriptions/specifications.
CO3: Master recruitment, selection, and orientation processes.
CO4: Design and evaluate training programs, and manage performance appraisal systems.
CO5: Analyze compensation structures, conduct job evaluations, and create compensation plans.
CO6: Understand industrial relations and manage dispute resolution processes effectively.

Examines employee performance assessment, rewards, compensation structures and strategies for improving organizational performance.
Course Outcome:
CO1: Understand the principles, process, and ethics of performance management and appraisal.
CO2: Critically evaluate the limitations of appraisal systems and suggest improvements.
CO3: Analyze the relationship between performance and pay, and evaluate if they should be linked.
CO4: Demonstrate understanding of the performance review process, including appeal mechanisms.
CO5: Assess and develop pay-for-performance strategies, including benefits for contingent workers.
CO6: Design comprehensive and strategic reward and compensation policies.

Examines individual, group and organizational behaviour and its influence on employee performance and organizational effectiveness.
Course Outcome:
CO1: Explain the foundational concepts, nature, and significance of Organizational Behavior.
CO2: Analyze individual behavior and its impact on organizational effectiveness.
CO3: Differentiate between groups and teams and evaluate team dynamics in organizations.
CO4: Apply motivational, learning, and leadership theories to real-life organizational contexts.
CO5: Assess decision-making processes within group settings and identify common group challenges.
CO6: Evaluate the process of organizational change and recommend strategies to manage resistance.

Develops understanding of talent sourcing, recruitment, selection, onboarding and strategies for acquiring organizational talent.
Course Outcome:
CO1: Understand the foundational concepts and principles of Talent Management
CO2: Analyze the theory of Talent Management
CO3: Evaluate theories and concepts related to Talent Management
CO4: Apply the principles of Acquisition Management
CO5: Explain different Talent Management Strategies
CO6: Discuss the concepts of Retention Strategies

Focuses on opportunity identification, innovation, entrepreneurial competencies and developing solutions to business problems.

Develops understanding of human values, ethical living, relationships, harmony and responsible professional conduct.

Develops foundational English communication, reading, writing, speaking and interpersonal skills for academic and professional settings.
Course Outcome:
CO1: Use standard English aptly in listening, speaking, and communicative situations
CO2: Write error-free sentences and short texts in English Language
CO3: Comprehend reading passages effectively
CO4: Demonstrate use of apt and relevant vocabulary at lower intermediate to intermediate level
CO5: Develop effective oral presentation skills, including audience analysis and body language
CO6: Apply audio-visual aids to enhance communication and improve pronunciation

Introduces fundamental principles and practices of yoga for physical, mental and emotional well-being.
Course Outcome:
CO1: Understanding the basic concept of yoga.
CO2: Analyze the basic principles of Yoga and explore different paths of Yoga
CO3: Develop an understanding of how to integrate Yoga into a modern lifestyle.
CO4: Recognize the role of breath control and mindfulness in stress reduction.
CO5: Connect physical postures to holistic health and inner balance.

4TH SEMESTER SUBJECTS

Provides practical exposure to organizational processes and enables students to apply theoretical knowledge in a real workplace environment.

Enables students to systematically document, analyze and present their internship experience and professional learning.

5TH SEMESTER SUBJECTS

Introduces marketing concepts, consumer needs, segmentation, marketing mix and strategies for creating customer value.
Course Outcome:
CO1: Explain the fundamental concepts, nature, scope, and ethical considerations of marketing, and analyze the micro and macro environmental factors affecting marketing decisions.
CO2: Apply the concepts of market segmentation and the marketing mix to develop effective product and service marketing strategies.
CO3: Evaluate product-related decisions including product development, life cycle management, positioning, branding, and packaging in relation to marketing objectives.
CO4: Design appropriate pricing and distribution strategies by understanding the factors influencing pricing methods and channel management.
CO5: Analyze and construct an effective promotion mix strategy and integrated marketing communications to support marketing goals.
CO6: Discuss emerging trends in marketing, including the impact of digital technologies, AI, sustainability, and omnichannel approaches on modern marketing practices.

Examines retail formats, retail strategies, merchandising, customer experience and contemporary retail management practices.
Course Outcome:
CO1: Define and describe key retail concepts, functions, and the evolution and trends of retailing
CO2:Explain the development and execution of retail strategies, and demonstrate understanding of CRM, retail promotion, and location strategies.
CO3: Apply merchandising concepts to retail environments including planning, pricing, and performance evaluation.
CO4:Analyze branding in retail, use of MIS, servicing strategies, and store management practices.
CO5:Evaluate advanced retail strategies including layout, visual merchandising, private labels, and use of technology in multichannel retailing.
CO6: Design e-retailing strategies and create efficient technological solutions using IT, database management, and direct retailing methods

Examines psychological, social and cultural factors influencing consumer decision-making and purchasing behaviour.
Course Outcome:
CO1: Provide an understanding of how consumers make decisions.
CO2: Analyze personal and environmental factors that influence consumer decisions.
CO3: Understand the processes used when individuals, group or organizations make buying decisions.
CO4: Understand how and why marketers craft particular messages to appeal to consumers.
CO5: Understand the interrelationship with other functional areas of business as a part of the management process.

Introduces digital marketing channels, social media, search marketing, content, analytics and online customer engagement strategies.
Course Outcome:
CO1: Explain the fundamental concepts, scope, and significance of digital marketing, including e-commerce, digital marketing tools, and online consumer behavior. (Understand)
CO2: Apply Search Engine Optimization (SEO) techniques and Search Engine Marketing (SEM) tools to improve website visibility and drive online traffic. (Apply)
CO3: Develop and implement effective content marketing and email marketing strategies to engage target audiences and enhance brand communication. (Apply, Create)
CO4: Analyze the performance of digital marketing campaigns using web analytics, campaign reports, and key performance indicators (KPIs). (Analyze)
CO5: Evaluate the effectiveness of social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, and X (Twitter) for business growth and customer engagement. (Evaluate)
CO6: Design an integrated digital marketing plan incorporating SEO, SEM, content marketing, email marketing, and social media marketing to achieve organizational objectives. (Create)

Develops quantitative, logical and analytical abilities required for solving business and managerial problems.
Course Outcome:
CO1: Apply logical reasoning to understand, interpret and handle different situations
CO2: Interpret and efficiently solve the company specific reasoning test
CO3: Reproduce the concepts learned to solve various questions of quantitative and reasoning aptitude
CO4: Deduce aptitude and reasoning problems using shortcut tricks
CO5: Identify the concepts to solve the problems in given time
CO6: Integrate and apply different quantitative and reasoning strategies in mock test scenarios

Focuses on business idea generation, opportunity evaluation, market validation and entrepreneurial decision-making.

Develops verbal, non-verbal, interpersonal, presentation and professional communication competencies.
Course Outcome:
CO1: Demonstrate communicative competence in English language for business scenarios viz presentation, business correspondence and report writing.
CO2: Usage of error-free spoken utterances and standard English expressions.
CO3: Demonstrate effective business writing skills through guided and free writing practice
CO4: Application of focussed and effective listening skills in business contexts
CO5: Demonstrate effective presentation skills in English Language
CO6: Actively participate in group discussions towards gainful employment.

Develops basic vocabulary, grammar, reading, writing and communication skills in a selected language.

6TH SEMESTER SUBJECTS

Provides extended practical exposure to business operations and professional practices in an organizational environment.

Documents and evaluates the internship experience through systematic analysis, findings and professional reflection.

7TH SEMESTER SUBJECTS

Introduces financial decision-making, investment, financing, working capital and financial planning concepts.

Provides knowledge of accounting practices related to companies, corporate transactions and preparation of corporate financial statements.

Examines global business environments, international trade, multinational operations and strategies for competing in international markets.

Introduces financial markets, instruments, trading mechanisms, market participants and operational aspects of financial markets.

Develops practical skills for managing stress, emotions, relationships and personal well-being.

Develops skills for evaluating business ideas, understanding customers and designing viable entrepreneurial solutions.

Introduces the Constitution of India, its fundamental values, rights, duties, institutions and democratic framework.

Develops professional competencies, career-readiness, workplace etiquette, communication and employability skills.

8TH SEMESTER SUBJECTS

Introduces systematic approaches to research design, data collection, sampling, analysis, interpretation and report preparation.

Enables students to develop specialized knowledge and practical competencies in their selected discipline area.

Provides advanced subject-specific knowledge aligned with students' specialization and career interests.

Develops specialized skills and application-oriented knowledge within the chosen discipline.

Focuses on entrepreneurial planning, business model development, market validation and venture feasibility.

Develops practical skills in digital documentation, spreadsheets, presentations and productivity applications.

Provides hands-on practice in office productivity software, data handling, document preparation and digital presentations.

Integrates multidisciplinary business knowledge through application to a practical organizational or industry-based problem.

Develops awareness of disaster risks, preparedness, mitigation, response and recovery strategies.

Enhances advanced career, leadership, communication, networking and workplace competencies.

9TH SEMESTER SUBJECTS

Provides an advanced integrated project through which students apply managerial, analytical and industry-oriented knowledge to a real-world problem.

Provides intensive practical exposure to organizational operations and enables students to apply academic knowledge in a professional environment.

fees

Details

Amount

Programme Fees (per Semester)

₹65000

Examination Fees

₹3000

International Fees (per Year)

Not Applicable

Fee Slab

Slab >=60% - 74.99% >=75% - 89.99% >=90% & Above
Fee ₹60000 ₹55000 ₹50000

Students can avail these slots depending on the marks they have scored. Each slot reflects a different academic range, helping students understand where they stand and what benefits they qualify for.

Programme Outcomes

  1. Demonstrate a sound understanding of retail principles, concepts, and formats applicable to diverse retail sectors including apparel, grocery, electronics, and e-commerce.
  2. Apply customer service techniques to enhance customer satisfaction and loyalty, with an emphasis on understanding consumer behavior in retail settings.
  3. Effectively manage store operations including inventory control, merchandising, layout planning, and point-of-sale systems to ensure smooth retail functioning.
  4. Develop and implement retail marketing strategies using traditional and digital platforms to drive customer acquisition and sales performance.
  5. Interpret basic financial statements and utilize budgeting, pricing, and profitability analysis for decision-making in retail businesses.
  6. Understand and manage the logistics and supply chain processes integral to retail businesses, from procurement to delivery.
  7. Demonstrate the ability to plan, launch, and manage retail start-ups with an entrepreneurial mindset, creativity, and innovation.
  8. Exhibit effective verbal and non-verbal communication skills to interact with customers, colleagues, and vendors in a professional retail environment.
  9. Exhibit effective verbal and non-verbal communication skills to interact with customers, colleagues, and vendors in a professional retail environment.
  10. Collaborate effectively in teams and exhibit leadership qualities in managing retail teams, projects, and conflict resolution.

Programme Specific Outcomes

PSOs are statements that describe what the graduates of a specific management program should be able to do:

  1. Students will be able to design and implement strategic plans for retail store operations, including visual merchandising, layout optimization, category management, and customer experience enhancement.
  2. Students will proficiently use digital tools, e-commerce platforms, and retail analytics to manage online and offline retail channels, drive sales, and analyze customer data for targeted marketing strategies.
  3. Students will demonstrate the ability to ideate, develop, and manage innovative retail ventures, integrating business planning, budgeting, sourcing, and branding within real-world retail ecosystems.

Infrastructure

Tally Lab

Tally Lab

The Tally Lab at the School of Management Studies, CT University is a state-of-the-art facility designed to provide hands-on training in accounting, finance, and business management software applications. The lab is equipped with modern computer systems, pre-installed with the latest version of Tally ERP software, e...

IBM Business Analytics Lab

IBM Business Analytics Lab

The IBM Business Analytics Lab at SOMS is a center of excellence for data-driven decision-making and business intelligence training. Established in collaboration with IBM, this lab provides an advanced learning platform equipped with IBM analytical tools and software such as SPSS, Cognos, and Watson Analytics, among...

NISM Test Centre Lab

NISM Test Centre Lab

CT University, Ludhiana, houses an authorized NISM (National Institute of Securities Markets) Test Centre within its campus, providing students with direct access to industry-recognised certification examinations in the field of finance, investment, and securities markets. The centre is equipped with a modern comput...